How Delego Transformed Distribution and Merchandiser Supervision for a Leading Food Industry Company


A renowned company in the food industry, specializing in the production and commercialization of dairy products, faced challenges in planning distribution routes and managing its team of merchandisers.

The lack of real-time visibility made it difficult to supervise points of sale, impacting operational efficiency and the ability to respond to unforeseen events. Delego became the key solution to optimizing logistics and improving field team coordination.

Challenges Before Implementing Delego

📍 Inefficient Distribution Routes
Manual planning led to delivery delays and high operational costs, affecting product availability at points of sale.

👥 Lack of Real-Time Merchandiser Monitoring
Without a supervision tool, it was difficult to track store visits and evaluate staff performance.

🛒 Poor Management of Points of Sale
The absence of centralized information hindered store visit optimization, affecting stock visibility and the proper execution of commercial strategies.

Delego: The Solution for Efficient Distribution and Better Field Team Management

Implementing Delego transformed distribution logistics and merchandiser supervision through key functionalities:

✅ Automated Optimization of Distribution Routes
Delego plans the most efficient routes in real time, ensuring on-time deliveries and reducing operational costs.

📡 Real-Time Merchandiser Monitoring
The platform provides visibility into each merchandiser’s location and performance, improving productivity and optimizing store visits.

📊 Centralized Supervision of Points of Sale
Delego offers up-to-date information on stock levels, product displays, and compliance with commercial strategies, enabling data-driven decision-making.

Results Achieved with Delego

✔️ 20% reduction in distribution costs thanks to optimized routes.
⚡ 35% increase in merchandiser efficiency, improving timing and productivity.
🔍 Greater visibility and control over points of sale, enabling quick responses to demand changes.
🚀 With Delego, the company achieved faster, more efficient, and cost-effective distribution, strengthening its logistics operations.

Optimize Your Distribution and Team Management with Delego

Want to reduce logistics costs and boost your merchandisers’ productivity?

✅ Optimize your routes
✅ Monitor your team in real time
✅ Improve efficiency at points of sale

👉 Schedule a demo and discover how Delego can transform your operations.


📩 Contact us